Crowdsourcing: Customers Don’t Always Know Best
In 1985, the Coca-Cola Company, in a move that is still hotly debated today, concocted a new Coke recipe in hopes of reinvigorating interest in its number-one selling soft drink. Logic dictates that...
View ArticleHow Mobile is Disrupting Traditional Loyalty Programs
My last post here on Sensei blogs shared some statistics that demonstrate the disruptive effect of smart phones on the photography habits of consumers. Mobile technology and devices have had a...
View ArticleClik here to view.
Survey: Real Forces Disrupting Marketing Effectiveness
In a 2014 survey conducted by McKinsey & Company and the ANA, B2B and B2C marketers revealed the real forces disrupting marketing effectiveness today. Below is a summary highlighting the results....
View ArticleCustomer Loyalty Does Not Equal Customer Advocacy
“We have very loyal customers; we don’t need a customer advocacy campaign.” I’ve been in a senior sales and/or marketing position for more than 20 years and the one constant mistake I still see and...
View ArticleClik here to view.
10 Unique Customer Experience Examples & Best Practices to Boost Your Brand
Great customer service goes beyond fixing a computer or handing out discounts. It’s about leaving people with a good feeling about your business. And thanks to social media, your customers and...
View ArticleImportance of Increasing Customer Loyalty
Increasing customer loyalty is a very important aspect of business today. There are too many choices for customers to go elsewhere on a whim. This is not to say that a company shouldn’t continue to...
View ArticleClik here to view.
Why Brands Urgently Need ‘Owned Social Media’
The bad news for Facebook just doesn’t seem to quit surfacing. We had Cambridge Analytica’s data scandal in 2018 that revealed it had harvested the personal data of millions of people’s Facebook...
View ArticleClik here to view.
5 Platforms to Grow Your Branded B2B Community
It’s well-known that communities are highly beneficial for B2C companies. Concepts like email lists and user-generated content have been used by companies to increase consumer engagement and curry...
View ArticleClik here to view.
How to Turn Customer Loyalty to Advocacy
I am loyal to a particular brand of shampoo but the buck stops with me. I have an affinity to this one coffee shop, but not really loyal to it. Until it had a rewards program, at least… In not so many...
View ArticleClik here to view.
How to Identify and Use Brand Influencers Effectively
The search for brand influencers, and how to identify them, has seen numerous pieces of technology come and go over the years. Some, good – others, not so much. As the sophistication of the technology...
View Article
